Retail

A breeder site built around browsing the animals

Breed categories and individual pet profiles, with a brand and design system behind them.

Client: Simple Southern Pups
Year: 2025
Industry: Retail
Stack: 4

The brief

Everything here serves one task: finding the right animal. Breed categories and the pet profiles underneath them carry the site, with the brand, type scale and colour system built to stay out of the way of the photography. Delivered with laptop and mobile layouts and the contact path that follows from them.